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Rachel Felber

Fltrd - Artisanal Coffee Finder

Fltrd is a high-end mobile app concept with the ability to easily find, explore and purchase artisanal coffee. Features include extensive search and filtering options, instant ratings and reviews through mobile scanning, custom recommendations, and convenient home delivery.

Research and design was completed by a small group of five students while enrolled in the Southern Methodist University’s User Experience Design certificate program.

Our Process

Together we created stakeholder maps, empathy maps and personas. A comparative analysis of existing competitors and features was created and user pain points and stories were identified. We adapted our workflows from low-fidelity sketches to high-fidelity wireframes and design. Multiple rounds of user interviews were conducted and design iterations were modified based upon user testing.

Creating Personas

Stakeholder Map

Competitor Analysis

High-Level Workflow

Severity Scale

Sketches, Wireframes, and Prototypes

User Pains and Gains

User Testing

Final Design

Adjustments Made Based on User Expectations

© 2023 by Rachel Felber

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