Rachel Felber
Fltrd - Artisanal Coffee Finder
Fltrd is a high-end mobile app concept with the ability to easily find, explore and purchase artisanal coffee. Features include extensive search and filtering options, instant ratings and reviews through mobile scanning, custom recommendations, and convenient home delivery.
Research and design was completed by a small group of five students while enrolled in the Southern Methodist University’s User Experience Design certificate program.
Our Process
Together we created stakeholder maps, empathy maps and personas. A comparative analysis of existing competitors and features was created and user pain points and stories were identified. We adapted our workflows from low-fidelity sketches to high-fidelity wireframes and design. Multiple rounds of user interviews were conducted and design iterations were modified based upon user testing.
Creating Personas
Stakeholder Map
Competitor Analysis
High-Level Workflow
Severity Scale
Sketches, Wireframes, and Prototypes
User Pains and Gains
User Testing
Final Design
Adjustments Made Based on User Expectations
© 2023 by Rachel Felber
Email: felber.rachel@gmail.com