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Rachel Felber

Bayer Pet Care - Amazon E-Commerce

In 2018, Bayer launched a centralized shopping experience for Bayer flea and tick products on Amazon. As the UX lead and co-designer I was tasked with redesigning the Amazon brand store the following year to expand the digital shelf and to include the comprehensive Bayer Pet Care portfolio.

Amazon Brand Store

With the launch of the Brand Store 2.0, I worked within Amazon limitations for desktop and mobile layouts, modules and content to create a shoppable brand hub that doubled monthly profits after launch. The new Amazon Brand Store allows shoppers to make informed decisions through increased education resources without leaving the site and allows easy expansion to the future digital shelf, as well as now including a wider variety of portfolio products. I also created a new look and feel that provides design direction for future Bayer Pet Care digital content.

© 2023 by Rachel Felber

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